Simplifying the Sale: Why Differentiation Makes It Easier to Choose
Alright, you confident closers, let’s talk about differentiation. Now, before you start picturing me standing on a mountaintop, shouting my accomplishments to the world (though, hey, a little self-promotion never hurts), let me clarify – this isn’t about bragging or trash-talking your competition. It’s about clearly articulating your unique value proposition, understanding your strengths, and…