The “Lemming Effect” (Or How to Make Your Prospects Follow the Herd)
Alright, you masters of social influence, let’s talk about the Lemming Effect. Now, before you start picturing a bunch of rodents blindly jumping off a cliff (though, hey, sometimes that’s what it feels like in sales), let me explain. This is about tapping into our innate desire to follow the crowd, to do what everyone…