Winning or Losing? The Epic Battle Inside Your Brain (and How to Win It)

Taming Your Inner Caveman: The Battle for Self-Discipline in Sales

Okay, gladiators, let’s talk about the epic battle raging within each of us.

No, not the post-lunch food coma struggle (though we’ve all been there).

I’m talking about the showdown between your two inner selves: the Neanderthal and the Modern Human.

Your Inner Caveman: The Master of Procrastination

This primal part of your brain is driven by instincts and immediate desires.

He’s not concerned with long-term goals or complex plans.

He wants what he wants, and he wants it now! Here are some of his defining traits:

Instant Gratification:

He craves immediate rewards and avoids anything that requires effort or delayed gratification.

He’s the voice that says, “Just one more episode” or “I’ll start that project tomorrow.

Fear of the Unknown:

He prefers the familiar and resists change.

He’s the voice that says, “But we’ve always done it this way” or “What if it doesn’t work?”

Conserving Energy:

He’s wired to conserve energy and avoid unnecessary exertion.

He’s the voice that says, “I’m too tired” or “I don’t feel like it.”

Emotional Reactivity:

He’s easily swayed by emotions, especially fear, anger, and frustration.

He’s the voice that says, “This is too hard” or “I’m not good enough.”  

Short-Term Focus:

He’s not concerned with long-term consequences or future rewards.

He’s focused on the here and now, seeking immediate pleasure and avoiding immediate pain.

Your Inner Sales Superstar: The Goal-Oriented Achiever

This is the ambitious, driven part of you that craves success and fulfillment.

He’s the one who sets goals, makes plans, and takes action.

He’s not afraid of challenges or hard work.

Here are some of his defining traits:

Goal-Oriented:

He’s driven by a desire to achieve goals and make progress.

He sets ambitious targets and creates plans to reach them.

He’s the voice that says, “I can do this” or “What’s the next step?”

Future-Focused:

He’s able to delay gratification and prioritize long-term rewards over short-term desires.

He’s the voice that says, “This will be worth it in the end” or “I’m investing in my future.”

Resilient:

He’s not afraid of setbacks or challenges.

He sees obstacles as opportunities for growth and learning.

He’s the voice that says, “I’ll learn from this” or “I’ll try again.”

Disciplined:

He’s able to control his impulses and resist distractions.

He focuses on what’s important and avoids wasting time on unproductive activities.

Growth Mindset:

He believes that his abilities and intelligence can be developed through effort and learning.

He’s the voice that says, “I can learn this” or “I’ll get better with practice.”  

Positive and Optimistic:

He maintains a positive attitude and believes in his ability to succeed.

He’s the voice that says, “I’m going to make this happen” or “I’m confident in my abilities.”

The Ongoing Battle:

The battle between your inner caveman and your inner sales superstar is an ongoing one.

There will be days when your caveman seems to have the upper hand, tempting you with distractions and instant gratification.

But by understanding the strengths and weaknesses of each of your inner selves, you can make conscious choices that empower your “Modern Human” and lead you towards greater success and fulfillment.

The Battle for Control: A Daily Struggle

These two inner selves are locked in a constant battle for control of your actions, decisions, and ultimately, your life.

The winner of this battle determines your success, both in sales and beyond.

If your Neanderthal self takes the reins, you’ll find yourself procrastinating, making excuses, and settling for mediocrity.

But if you empower your “Modern Human” self, you’ll become unstoppable, achieving your goals, exceeding expectations, and living the life you deserve.

How to Empower Your Modern Human and Tame the Caveman

Here are some strategies to help you win the battle against your inner Neanderthal:

• Set Clear Goals: Give your Modern Human self a clear target to aim for. What do you want to achieve in your career and personal life? Be specific and write it down.

• Create a Plan: Break down your goals into smaller, actionable steps. This makes them less daunting and more achievable. Create a roadmap for success.

• Develop a Routine: Establish a daily or weekly routine that supports your goals. This could include things like waking up early, exercising, dedicating specific times for focused work, and scheduling time for learning and self-improvement.

• Eliminate Distractions: Minimize the things that trigger your Neanderthal self, such as social media, junk food, and mindless entertainment. Create a work environment that promotes focus and productivity.

• Find an Accountability Partner: Share your goals with someone who will support you and hold you accountable. This could be a mentor, a colleague, or a friend.

• Reward Yourself: Celebrate your victories, both big and small. This reinforces positive behavior and keeps you motivated. Acknowledge your progress and enjoy the journey.

Practical Examples:

• Instead of hitting the snooze button, get up and go for a run or hit the gym.

• Instead of scrolling through social media, work on that important project or make those sales calls.

• Instead of ordering takeout, cook a healthy meal.

• Instead of watching TV, read a book, listen to a podcast, or learn a new skill.

Winning the Inner Battle: Your Key to Sales Success

By empowering your Modern Human self and taming your inner Neanderthal, you’ll unlock your full potential and achieve greater success in all areas of your life, including your sales career.

You’ll become more disciplined, focused, and motivated to achieve your goals.

So, go out there and conquer your inner caveman. Your sales numbers (and your future self) will thank you.

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