How to Make People Act the Way You want Them to

Psychological triggers are the only tool you can use to influence your customer’s behavior. Read on and find out why.

Your success comes down to one point! You have to understand how people react, and why.

And then use this knowledge to make them react the way you want them to!

Human behavior is complicated – Human motivation is simple

The human subconsciousness evaluates the world whether it’s dangerous or friendly. Once it comes to a conclusion, it motivates the whole system, the body, the brain, the whole system, to act accordingly.

If it concludes a situation is dangerous, it generates fear. If it concludes its friendly, it generates happiness and joy.

Read the last sentence again, would you?

Your subconscious mind GENERATES the feelings AFTER it has decided that you are safe or in danger.

This decision happens on a completely subconscious level and it only takes a split-second to come to this initial conclusion.

You have no conscious control over it whatsoever!

Same goes for relationships with people.

If your subconscious decides that the person you have just met is trustworthy, cool and interested in your wellbeing, it will do everything to reconfirm this first assessment.

From all the different signals you are getting from your interaction with this person, your subconscious will pick the signals that are proving its first assessment to be true.

If it thinks that this is a dangerous, dishonest and sketchy person, it will pick only the signals which confirm this.

Your prospect is wired exactly the same way.

He is doing this with you as well.

He is putting you in one of these categories and there you stay!

If your first impression you are leaving is only slightly off, you will be in the “Sleazy-Salesman-Category” and you can’t do anything to get out of there.

At least not in the time you have to close your deal.

That’s why the first impression is so important and this is why I wrote a dedicated blog post about how to make the perfect first impression. 

Well, now we know this, we can start using this knowledge deliberately to our advantage.

How does the subconscious decide what is dangerous or friendly?

These principles are the same for every human being. These criteria are inherited through tens of thousands of years of evolution because they allow us to survive, to relate to other people, and ultimately, to MAKE more people.

Because this is fact, you can stop giving a shit about the conscious brain and how decisions are made consciously.

You need to be able to address the reptilian brain!

The brain where fear lives alongside sex. The brain which decides about flight or fight. The brain which made us survive and evolve for 100’000 years.

It is the primal instincts you want to identify and leverage to your advantage.

You have learned already, that the people around you are the deciding factor for your success or failure.

• Be it customers, saying yes or no
• Possible business partners, fighting for you, or for your competition.
• Bosses, giving you the resources you need, or not.

That is exactly why you have to understand how humans behave and make them behave the way you want them to.

There is a plethora of behaviors which have been programmed into us over 100’000 years of evolution.

There is an instinctive program running in each of us. Our job as salesmen is to identify and understand this program and to use it to our advantage.

If you want to learn what these triggers are, how they work and how you can use them to make your sales explode, you’ve come to the perfect place.

The techniques you learn on my blog will transform you into a communication wizard.

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