Beyond the “Yes-Trace”: Why “No” Is the New “Yes”
Why the “Yes-Trace” Is Dead, and How to Build Trust by Embracing Negation Alright, you rebellious rule-breakers, let’s talk about a sales technique that’s been peddled for decades: the “yes-trace.” Now, before you start picturing me leading a conga line of “yes men” (though, hey, a little enthusiasm never hurts), let me clarify – this…
