Why Giving Away Stuff Actually Increases Sales: The Power of Reciprocity
The Give and Take of Sales: How Reciprocity Unlocks Hidden “Yeses” Alright, you generous giants of the sales world, let’s unlock the power of reciprocity. No, I’m not suggesting you become philanthropists (though generosity is always a good look!). This is about tapping into a fundamental human instinct: the urge to repay favors. Done with…