Subliminal Selling: The Power of the Self-Point

The Self-Point: A Subliminal Branding Hack for Sales Success

Alright, self-promoting superstars, let’s talk about a hypnotic technique that’s so subtle, it’s almost invisible.

It’s called the “self-point,” and it’s all about associating positive attributes with yourself, without your audience even realizing you’re doing it.

The Psychology of the Self-Point

The self-point leverages several psychological principles to create a powerful subconscious association:

• Anchoring: The physical touch acts as an anchor, linking the positive qualities you mention to your physical presence. This creates a strong association in the listener’s mind.

• Nonverbal Communication: Body language plays a crucial role in communication. By touching your chest, you’re nonverbally emphasizing the positive qualities you’re mentioning, reinforcing the message at a subconscious level.

• The Halo Effect: The halo effect is a cognitive bias where our overall impression of someone influences how we perceive their individual traits. By associating yourself with positive qualities, you create a positive halo effect that can influence how others perceive you in general.

• Priming: Priming is a psychological phenomenon where exposure to one stimulus influences our response to a subsequent stimulus. By subtly priming your audience with positive qualities, you can influence their perception of you and your message.

• The Power of Suggestion: The self-point acts as a subtle suggestion, bypassing the critical factor of the conscious mind and influencing the more suggestible subconscious.

How to Self-Point (Without Being Obnoxious)

It’s deceptively simple. While telling a story or making a statement that includes the qualities you want to be associated with, gently touch your chest area. That’s it.

For example:

• “I once worked with a client who told me I was the most trustworthy and helpful salesperson they had ever met. That’s something I strive for in every interaction.” (touch chest)

• “I believe in being honest, transparent, and always putting my clients’ needs first.” (touch chest)

• “My goal is to make sure every customer feels valued, respected, and delighted with their experience.” (touch chest)

• “I’m passionate about helping people achieve their goals and overcome their challenges.” (touch chest)

• “I’m committed to providing exceptional service and exceeding expectations.” (touch chest)

Variations on the Self-Point

You can also use variations of the self-point, such as:

• Touching your tie or collar: This is a more subtle gesture that can still create a subconscious association.

• Using hand gestures towards yourself: While mentioning positive qualities, gesture towards yourself with an open palm.

• Subtle head nods: Nodding your head slightly while mentioning positive qualities can reinforce the association.

Practical Examples:

• During a job interview: “I’m a highly motivated and results-oriented individual who’s always eager to learn and grow.” (touch chest)

• During a networking event: “I’m passionate about building relationships and helping others succeed.” (touch chest)

• During a sales presentation: “I believe in providing exceptional customer service and exceeding expectations.” (touch chest)

• During a team meeting: “I’m committed to collaborating effectively and contributing to the team’s success.” (touch chest)

• During a public speaking engagement: “I’m dedicated to sharing valuable insights and inspiring my audience.” (touch chest)

The Self-Point: Your Secret Weapon for Building Your Brand

The self-point is a powerful tool for subtly branding yourself and creating a positive impression.

It’s like planting subliminal messages in your audience’s mind, shaping their perception of you without them even realizing it.

So, go out there and unleash your inner self-promoter (without being obnoxious, of course). Your reputation (and your sales numbers) will thank you.

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